Licensed Products Program

United by Sport, Inspired by Our Country...

In 2022 Amabokoboko entered into an exclusive license agreement with Sportsmart, a div of Umamart pty Ltd , a Cape Town based company.

Sportsmart and its sub-licensee’s share the same principles and values that Amabokoboko have been built on since 1995.  For any information on the license program, fmcg license opportunites or other, please contact Stuart Lindley on

“Sportsmart are really excited to have been awarded a long term global license agreement for the Amabokoboko brand. We have created an exciting affordable new range of rugby supporter and lifestyle wear. Our vision is to build a world class brand that proudly represents the people of South Africa and can be shared with rugby supporters across the globe. “ Stuart Lindley – Director Sportsmart.

Various FMCG opportunities exist. Please contact Stuart Lindley for more information.

about our store

Company co-branding can be accommodated for large orders.

Please send your enquiry below or for retail sales, visit our online store.