When the Springbok rugby team lifted the William Webb Ellis trophy for the first time in 1995, the words Amabokoboko were echoed throughout the streets of South Africa. A new brand symbolising champions and unity was born.

Unifying cultures and bringing people together is what Amabokoboko is all about. Amabokoboko is spirit, pure African spirit. In Afrikaans they call it gees, in Xhosa it’s moya. Together we are Amabokoboko.